Let’s start at the beginning, who is Ryan Gosling? He’s an actor.  He’s no more handsome than any other young Hollywood star. However, post 2008, he wasn’t the best dressed. In fact, he was a shabby mess. And even though he was the leading man in the tearjerker, The Notebook, no one was blogging his or her fingers numb about his style. In fact, because of the success of that movie, he should have been Hollywood’s “go to” leading man.

Ryan Gosling My Daily

Ryan Gosling in 2004 on the Red Carpet

Legend has it that sometime between “Lars and the Real Girl”, a small indie film that earned him a Golden Globe nomination and “Blue Valentine”, his inner fashionisto was awakened or Cinderella’s fairy godmother arrived and fixed him. Either way, he had no aid from a highly skilled stylist. He showed up on the red carpet of the 63rd Annual Cannes Film Festival for “Blue Valentine” May 18 2010, in a crisp white fitted shirt and a pair of white and blue striped pants with a white lace shoe; he was flawless.

Ryan Gosling at the Canne Film Festival

Ryan Gosling in 2010 at the Cannes Film Festival

But enough about Mr. Gosling… the Gosling Effect happens when your look impacts your life for the good.  Everyone knows your first impression shapes what people think of you; however, what if you looked amazing all the time? Simply, dress for the role you want, not the one you have.  That being said, anyone can have his or her own Gosling Effect.  Here are a few tips:

1. Tailor it.

  • It is not likely that off the rack will be a perfect fit, so find a good tailor and invest in yourself.

2. If it doesn’t fit, then you should quit.

  • If you’re wearing things that are too loose or too tight out in public, it makes you look like a sloppy mess in need of a mommy. Too tight looks like you’re trying too hard to be noticed.

3. If you can’t afford or find a stylist, find a great sales associate.

  • Sometimes, you just don’t have the aptitude to put together looks. Sometimes being color blind or style challenged can hold you back.  Stylists are paid to make you look great and effortless. They can go in your closet and get rid of the mess that is holding you back and give you the tools to be your own leading man. And if you can’t find one or afford one, ask around your favorite stores for the honest associate and get their help.

4. Grooming…Grooming….Grooming

  • Get a great hairdresser or barber and make them your new best friend.  The right scent on a man leaves a great impression (not too strong or musky). Don’t live in fear of product, invest in your skin care or find a dermatologist.

At the end of the day, gentleman, you’ll feel different and that’s good. Your day-to-day life is your red carpet at Cannes. Success is bigger then profession… it’s having it all (whatever that means for you), and you can learn from the great and chic Mr. Gosling.

Go forth and look good doing it.

Photo Credits:

Red Carpet-Zimbio.com


Posted By: Denee Davis

As an American and a frequent Amtrak Acela Washington, DC to New York Penn traveler, I can’t help but comment on the EuroStar passenger rail service.  What is commonplace in Europe and some other parts of the world, is always a wonderful experience for me.  Traveling EuroStar style between Florence and Milan at almost 300 kilometers per hour taking in the beautiful Italian countryside was joyous.  Now I did upgrade to first this time, so the seat was a bit more comfy, but the last time I had this experience it was in economy, and short of the drink service it was just as wonderful.

Alton Eurostar


It is fairly easy moving around Florence, Italy if you are comfortable with a map.  Even then there are a few major landmarks that help….Santa Maria Novella train station, Duomo, and River Arno.  Great city for walking, and walking, and walking, and walking.  Chatting with a gentleman he mentioned that some friends were averaging 11 miles per day on their pedometer over a few days.  I didn’t have a pedometer with me, but I am certain I eclipsed that figure on a couple days.  Just have comfortable shoes…no revelation there.

Getting a taxi on the other hand can be a bit of a challenge.  Unlike New York City, London, or most other large cities for that matter, you cannot just step to the curb and hail a taxi.  You need to call for a taxi or reserve one the day before.  On busy days like Pitti Uomo, even when you call ahead, you may be waiting.

Pitti Uomo114

Waiting for a taxi…waiting…and waiting…

We walked to Fortezza da Basso, the Pitti Uomo venue, after it became apparent that our taxi was not showing up.  The walk turned out to be not so bad.  We got a jump on our 11 miles for the day!

London Collections Men SS14 – Days two and three were packed with more exhibits, presentations and runway shows.  First up was to Hunter Gather.  The HG shop felt good and the clothes chic casual.  My favorite piece was a real funky T-shirt, in an eye-catching black and white print with a mint green collar.  It would add a little color to an otherwise basic black and white ensemble.

Hunter Gather (4)

Next was the Olebar Brown presentation, with a theme that takes us to Monaco.  They offered a great line of casual wear in unique shades, Riviera Blue and Marshall Orange.  Something for the yacht owner, gran prix driver, fan and pit crew.  A merchandised line of pieces perfect for strolling Bd des Moulins or Av Atlantica for that matter.  By the way for you intrepid executives, I recommend the Design Suite with Panoramic view at the Le Meridien Hotel in Monaco.  Sweet curved rooms with “the” view.  Now back to overcast London.

orlebar brown

Then to the Hospital Club and spent time with Frank Phillips of  ToBeFrank, Jae Wan Park, and ESK cashmere company.

TOBEFRANK blazer with velvet lining

TOBEFRANK jacket with velvet lining

In between all of that I stopped by Victoria House to see a couple of brands that I met at this same event in January 2013.  The most exciting shoe designer Diego Vanassibara and a great accessories brand Marwood.  Both of which we have big plans for!

Alton with Diego Vanassibara´s line of shoes

Marwood (4)

We also stopped in on the Oliver Spencer runway show.  Tailored as expected with his combinations of colors and fabrics.  My favorite piece was a navy peacoat with brown collar trim.  Very well done.

Oliver Spencer

I ended Day Two at the Marylebone Cricket Club.  The Savile Row Association put on a phenomenal event, The English Gentleman, showcasing what seemed to be 100 ensembles designed and produced by Savile Row shops.  Difficult to pick just one, but one of my favorites was by Edward Sexton.  It was a pistachio sports jacket worn with White Oxford Bags, and shoes by Manolo Blahnik.   You can read more about the event in our post on The Savile Grand Match.  

Savile Row (11)

On Day Three we had time for one show before taking off for Florence.  The James Long runway  show was a splash of color.  Wonderful separates with sublimated horizontal print patterns.  Splashes of color for a season.

James Long

For more on these designers, visit our Day 2 runway show post and our Day 2 presentation post.  

Flights delayed, missed my connection, got bumped from AA to BA, but eventually found my way to London to begin my European Mens Fashion Weeks tour.  The first event, London Collections Men SS14 – Day One started for me and my team at the Hentsch Man Presentation.  Casual pieces that all looked  comfortable yet rugged.  One piece in particular caught my eye, a gold jacket sported well by model Chris Chasseaud.  We are off to a good start at LCM.

Gold Jacket Hentsch Man talking to Alton

We then scurried over to the Spencer Hart runway show.  When we entered the room to the sounds of James Brown, I had a good feeling about the show.  Once they broke into Parliament Funkadelic “Knee Deep” as the show began, I knew it was on!  As I danced in my seat, I enjoyed and appreciated the entire line.  Moderately edgy yet very wearable, top to bottom.  My favorite piece was a blue linen topcoat.

Spencer Hart

Although a bit jet-lagged the shows/presentations offered just enough excitement to get me underway and through the day.

For a break from a 38th parallel Northern hemisphere December, Singapore is a great destination. Well, once I got there anyway. For you intrepid executives out there, I did DCA-JFK-HND-SIN, 23 hours out and SIN-NRT-JFK-DCA, 31 hours(extended layover at Narita) on the return flight. Got rained on a bit while there as well, but the weather was mostly great compared to what I left in DC.

I chose the Grand Hyatt on Scotts Road because I wanted to be near the main shopping district on Orchard Road. After an afternoon and night of sleep to recalibrate, the next day I got out and walked around Orchard Road. The street was bustling and everyone was out, all social and economic strata. I popped in a few of the malls on the street, and saw all of the usual suspects…venerable global brands that you would find in NYC or London. I know that I overlooked them or didn’t know where to look, but I didn’t see much in the way of mens boutiques that was unique or remarkable. (I later had drinks with my B-school buddy Laurent, a fellow BDMOTP who now lives there, and he mentioned a couple nice boutiques but I didn’t get to check them out this trip…next time)

Orchard Road 2

Although not in the Orchard Road district, I heard about a custom shoe boutique, ed et al, and wanted to make certain that I visited before leaving Singapore. I took a 15 minute taxi ride out and found it on the side of what seems to be a small apparel mart called The Mill.



I took a look around the shop then spent a little time with the owner of the boutique, Edwin Neo. He gave me the basics on the different product lines and the particulars of their custom made(from S$800) and bespoke(from S$1500 + one time S$1000 last) shoe processes.


Bespoke is a pretty straightforward process, but you need to be in the city for a few days to come back for multiple fitting. This was a problem for me, as I was flying the next day with no plans to return.


Not to worry, there are many wonderful off the rack shoes to choose from for a realtime purchase. To make sure I saw as much of the line as possible, everything is not on display in the boutique, a salesperson brought me a catalog and offered a drink. Several styles caught my eye as I sipped a bottle of water, but a taupe lace up boot really stood out. I tried them, they looked great, are well made, and are a reasonable price(S$350.) so I bought them.

EdEtAlBoot2SM EdEtAlBoot1SM


I thanked Edwin for a wonderful experience and promised to see him for a bespoke appointment on my next visit to beautiful Singapore.
The next time you are in Singapore, visit with Edwin at ed et al, and make sure you tell him that Alton from BDMOTP suggested you stop by.
ed et al @ The Mill
5B, Jalan Kilang
Singapore 159405
HP: (+65) 8383 2685
Skype: edetal
1. The shop is on a small side street, so make sure to plot the location on a map to hand to your driver beforehand.
2. Ask to see their catalogs, as everything that is available is not on display in the store.
3. Remember, if you want a bespoke, make certain you can arrange multiple fittings.

While at The Mill, I stumbled upon a custom tailor, Kevin Seah Bespoke, in the building and popped in to take a look at their offerings. They did very nice work, had some nice linen pieces on display, but a bit pricey for a whim purchase. However, it is certainly a place I’ll plan a proper visit to on my next trip to Singapore and will also check out on Facebook.


KevinSeah2SM KevinSeah3SM

Finally, after grabbing a bite (in some mall, I don’t recall the name), I came across a wonderful Asian textile company by the name of Sahib. They had some of the nicest shirts I have seen in the most beautiful fabrics. I was rushing so I did’t buy anything, but will certainly plan a visit again. These shirts could be the focal point of any ensemble. They also had a host of other interesting items, including storage trunks, and some womenswear as well.

Sahib1SM Sahib2SM Sahib3SM Sahib4SM Sahib5SM Sahib6SM

Plan to visit these boutiques when in Singapore. It is worth your time.

In Georgetown, mere blocks from bourgeois M Street teeming with tourists, an unexpected coup in Capitol menswear occurred. LostBoys, a men’s-only style studio, enabled the boardroom-badass dichotomy of the Washingtonian man to coexist.

Open since 2008, the cutting-edge establishment has earned a 2012 MR Magazine Uptown/Downtown Honoree award and countless features in publications such as the Washington Post, DC Magazine, and the Washingtonian.

“I never wanted a store, to be honest with you, said Kelly Muccio, owner and lead stylist of Lost Boys.

A native to the area, she worked in New York and LA for the likes of Tommy Hilfiger and Victorinox before returning to DC more than four years ago. Her guy friends began referring to her for style advice. She was eager to oblige, until demand grew.

All of a sudden I was like, I need something to pull from. Shit! Well I’m going to have to stack my decks. I guess I’ve gotta open a fucking store. Okay! She laughs. Excuse my language, but I lived in New York for five years.

We forgive you. Let’s get real here, Kelly Muccio is a bombshell. Beyond the blonde’s striking good-looks, she also has an exuberant, explosive personality and spontaneous nature. It’s easy to see why male customers love her. But what’s even clearer is why they love Lost Boys: it’s the epitome of effortlessly cool.

My mission was to create a space where guys could come and let their guards down, and really have an open experience with what their style is, and maybe what their style could be. Muccio said.

On the first floor, a single industrial rack lines the right wall, showcasing a curated selection of looks. You’ll find suiting, shirts, outerwear, denim, ties, some basics, and a new collection every week (prices range from $80 tees to $2,000+ suits). A rotating roster of designers includes BandofOutsiders, Theory, JohnVarvatos, Rogan, and more.

While it may seem minimal, the selection is meticulously chosen and is often exclusive. In August, Band of Outsider tailored suiting hit DC for the first time, available only at Lost Boys. The studio carries TheWhiteBriefs, a Swedish brand sold in only ten stores throughout the US. It makes the best in underthings, featuring 100% organic pima cotton tees and briefs cleanly (ahem) packaged in a cubed box.

Muccio keeps a close relationship with the designers she carries and was on the phone with Stefan Miljanic of Gilded Age earlier, gathering the precise details of the process used on the modern yet rugged pair of grey selvedge jeans the store just got in. The f-me jeans, as her team have deemed them, are lined up under a flat-screen TV playing Casino Royale.

I feel like [James Bond is] such a gentleman, yet he’s a 007 killer and he’s a ladies man, Muccio said. But it’s not how he is, it’s how he approaches everything. And that’s what we try to do here.

Lost Boys selection for fall is piece-driven, zeroing in on those special items that can be worn with anything, like a sleek, slate grey leather jacket or a Theory sport coat picture above ($535).

Saying Lost Boys hosts events would be a disservice to the epic remember when..? nights Muccio puts on. No trunk shows or cocktails and cupcakes. We’re talking about a fashion versus foodie throwdown with the designers of Shipley & Halmos and Rouge 24’s R.J. Cooper, and a night dedicated to the lost art of the pre-game with straight-razor shaves and cocktails with Tryst’s bartender, to name a few.

With our events here, I want to add to that fantasy of elegance and quoi and know-how that I personally find attractive, she said.

Muccio mentions a possible collaboration with the designer Rogan Gregory, who also happens to weld modern Eames chairs and designed some of the furniture in Lost Boys.

How sick would that be to go to an event with a guy with a blowtorch being like, ˜This is how you fucking make furniture™? Pretty sick.

Everything in the store emulates this raw masculinity and gentlemanliness — from the plush leather chairs to the classic Sinatra soundtrack to the Suede & Smoke aroma (courtesy of the man-approved Deliriumcandles).

And just like a true man of mystery, the studio has a secret: The Black Room.

In the beginning, so many clients were requesting one-on-one appointments that the store ended up being closed more than open. So when the second level became available, Muccio jumped at the opportunity to create a fantasy playground for styling exclusive clients.

If I personally, as an artist and a creator, have a space to dedicate to this, what would my fantasy be of upstairs? Muccio asked herself.  And so the esoteric second floor of Lost Boys was born.

The Black Room was engineered by Muccio and modeled after a black box theater — an empty space where anything could happen.

There are three, huge, metal, gritty as… mmmph…

No word exists for the cabinets she’s describing. It’s simply that raw grit only a noise can express.

Three head-to-toe looks literally and dramatically swing open on these huge doors, Muccio said.

It’s here that she makes magic happen. On top of pulling items from downstairs, she uses industry contacts to bring in pieces right off the runway.

I’m buying what I see in each of my clients. So I feel like my journey with each client is exactly that… a journey, Muccio said. It’s like, where am I going to take them next?

Muccio and her staff have dressed Cabinet members, foreign diplomats, and White House Correspondence dinner attendees as well as those guys looking to develop everyday, standout style. But it goes beyond dropping names or big money.

To be honest, Lost Boys is more than a store or even a style studio, like I like to call it, or a work space for guys, Muccio said. It’s a world. And to me, it’s my job to not only help a man claim his identity through clothing, but help him claim his identity through his interests, through what he’s learning. Muccio explains, ¨A guy who can walk into the room, and you have no idea when he leaves what he was wearing, but you remember the essence of that guy… that’s when a man is pulling together all those details. That’s the one who everyone is having a cocktail, and all of a sudden takes a moment , and doesn’t even realize that they’ve stopped conversation.

Rocco, Muccio’s French bulldog, keeps watch over the merchandise.

Lost Boys

1033 31st Street

Neighborhood: Georgetown

Store Hours:

Thursday and Saturday, 11 a.m. to 7 p.m.

Sunday: 12 p.m. to 6 p.m.

The Black Room:

Requests only. Limited availability.

Prices: $$$


Posted By: Jessica Gressa


Many websites have the objective of helping men improve their style. Consequently, much of what you will find here is available in other places and in other forms. What we hope to do is to synthesize, package and deliver this information in the most efficient and helpful manner to men around the world. The basic premise is to inform, educate, and entertain men (and women). Ultimately to help men identify and embrace their personal style.

Cities Posts

Our staff covers everything men’s style in more than 30 fashion markets on 6 continents.

How To

We offer tips and step-by-step guides on style and grooming. Also an evolving glossary of style related terms that every man should know.

My Style

In an effort to foster a robust community and bilateral communication the My St…… We hope that you are comfortable and confident enough to share your philosophy…… Be on the look out for our contest…..

Total Package

Once you are informed and educated and presenting your best self, we offer insights and encouragement on gentlemanly behavior in a myriad of situations. We call this our ‘Hitch” page and we are playing the Will Smith role.


Here we review a curated host of designers and products. We share our unabashed opinion as opposed to just passing on advertisements and press releases.

There are also on-going features that span our demographic.

Intrepid Executive – for guys that have been around the block(or the world for that matter) and attained a certain status. They have a few extra bucks to spend.

Thrift Etiquette – for guys that are just starting out and are frugal by choice or necessity.

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