The future of fashion is now. This was the clear message at the YashkaThor party at Sketch, London, where an uber-stylish crowd in extravagant headwear enjoyed a variety of entertainment such as edible pyramids, a sitar player performance and reading of philosophical parable.
YashkaThor is a hat brand, which is devoted to creating a radical luxury. It was founded by two philosophy students who decided to make hats, as they are objects which can interact and play with people on different levels.
Even though YashkaThor hats will remind you of 60th’s riding hats, national Chinese or dervish hats, they are very unique. The designers managed to invent completely new hat shapes. There are now twelve very special and minimalistic, but also very pure and powerful hats in their collection.
Each of the 12 hats has it’s own philosophical meaning, aura and energy. YashkaThor believe that, “hats have transformative powers that affect the wearer’s mood, appearance and experiences”.
All the hats are made of spectacular rabbit fur material, each one is hand molded and sewn with sheepskin napa leather and hand painted with 23.5 carat gold, which is part of the brand’s recognizability, along with the very simple and clear forms. It’s the most exclusive hat you can buy in London at the moment!
YashkaThor duet describe their own view of the brand-concept:
“We think that when one places a luxurious hat onto one’s head, you prime yourself for luxurious thoughts and luxurious living. By luxury we mean the ability to crown every moment. YashkaThor hats are for people who put a high value onto living consciously.“
Philosophy of YashkaThor comes through everything they do, no matter whether it’s a their wonderful hats, designer’s surrealistic outfits or reading of pseudo-mythic story of Kazakh on their party. Everywhere you’re trying to find a hidden sense and allegory; it’s a kind of a very clever riddle posing. The pair explain how they work:
“We start the day with meditation and sing out the YashkaThor mantra. Then we structure out our day and create hats. The life of the philosopher is often seen as one of contemplation, and after sitting and looking at the mountains we decided to climb one and well, the mountain was a hat.”
One of guests shared his feeling about wearing a YashkaThor hat: “ It makes you feel taller, it makes you aware of your whole body. The whole energy and aura, which comes with the hat makes you feel more beautiful and you look more beautiful to the outside world. I think you can connect with a lot of interesting people with these hats. You will only know what I’m talking about, when you wear one of these hats for a day through London and feel how people look at you differently and ask where you’ve gotten the hat. “
So, wearing YashkaThor hat is a serious fashion and life statement. A whole new philosophy. It’s for those who are not afraid to stand out from the crowd and want to try new.
You can purchase a YashkaThor hat at their atelier in London or at one of the two boutiques that stock YashkaThor in Moscow.
Posted By Yulia Gromova