Blood Brother isn’t just a set of besties who press their thumbs together for a life-long friendship. It’s also a contemporary British clothing brand with a solid collection for SS18 which they showed at London Fashion Week Mens. Started by friend duo (we can’t confirm if they indeed are blood brothers themselves, but we’ll make sure to ask next time) Nicholas Biela and James Waller, the brand is utilitarian and focuses on trendy outerwear.
Besides their cutting edge designs, Blood Brother is right on top of the newest ways to use print-applique as well as creating their own fabrics. What better way to ensure quality then to create it yourself?
The SS18 collection was just as urban and funky as we expected, and we get why the brand has such a cult and celebrity following. The line, entitled, “Login,” was all about straps, belts and buckles in unexpected places. Their famous screen printing was layered onto shirts and sweatshirts with sayings such as”Fly to Mars in Thirty Seconds.” The name Login was represented with screen printed tees saying”upgrade your account.” More kitschy shirts read “Vacation?” and “Save Me.”
With sayings on the top, many of the shirts were paired with oversize pants or cropped, ankle-length trousers. The Blood Brother logo was explicitly displayed across garments in cursive writing.
Brands like Blood Brother are really changing the London fashion scene. With a slow movement towards more underground, casual looks, will brands like this slowly eat away at the more Savile Row type menswear? We think there’s room for both!
Words by Lori Zaino and photos from Blood Brother.