Call it Dancing on the Valentine because J – Pop still rocks in 2017 like a long forgotten British boy band did back the eighties. And no, the images you are seeing are not produced with film studio blue screen technology but are actual rooftop images over Paris on the most perfect summer afternoon one would be able to imagine with a backdrop of the Grande Arche de la Défense in the far distance with a summer breeze softly blowing and small white clouds gently floating across the open sky – it’s all real. Thus the Rynshu SS18 collection likes to celebrate the freedom of the infinite sky (press release).

Old master designer from Japan Masatomo Yamaji who changed his artistic name three times before finally settling on Rynshu has been doing Paris runway shows since the nineties and has a very distinct cult following including some rock and pop stars, which is far from surprising when you more closely study his marvelous creations which we would want to dub Pop-Couture. For here there is undoubtedly a wealth of intricate and fine design underlying all the glitz and the glitter when you know anything about the Japanese sartorial arts.

Kimonos. Embroidered messages called kanjis for good luck. Phoenix symbols on all outerwear. Collage techniques with black and white cottons. Transparent silks. Camouflage patterns. Inkjet prints. Golden weaves. Colored threads. Flowers. Blacklining techniques. Organdi even. Or Lame. The refined workings all which require hard labor and all well worthy of the name Pop Couture, which would make each piece of this admirable SS18 collection a highly prized item in and of itself alone.

Thus, flash-flash-flash and flex-flex-flex, Rynshu gives you that funny feeling that you get when something special is about to happen so that everyone suddenly grabs for their cameras and – in a reflex – you want to be there too: Yo, quick, get it on film! For here is the Rynshu perfect summer rooftop collection SS18.

Words by Sandro and photos from Rynshu.

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