The Italian brand MSGM only started back in 2009 by designer Massimo Giorgetti, but has hit the fashion scene hard during the past few years, slowly growing in cult popularity. For SS18, colors, stripes and monogrammed garments walked the runway. Starting off with black and white boxy layers, shorts paired with tees and covered by a windbreaker and scarf, the color soon came forward. Patterns like stripes and camoflauge were a huge trend and many models sported baseball hats and long scarves with MSGM written over them. The Italian brand MSGM only started back in 2009 by designer Massimo Giorgetti, but has hit the fashion scene hard during the past few years, slowly growing in cult popularity. For SS18, colors, stripes and monogrammed garments walked the runway. Starting off with black and white boxy layers, shorts paired with tees and covered by a windbreaker and scarf, the color soon came forward. Patterns like stripes and camoflauge were a huge trend and many models sported baseball hats and long scarves with MSGM written over them.

Plaid is also a trend that is going to carry on through fall into SS18. Mixing patterns, plaid paired with camo paired with stripes walked the runway. Of course, if this seems like just a bit too much, you can simply invest a a key piece or two filled with pattern and color and pair it with a more subdued solid. Plaid is also a trend that is going to carry on through fall into SS18. Mixing patterns, plaid paired with camo paired with stripes walked the runway. Of course, if this seems like just a bit too much, you can simply invest a a key piece or two filled with pattern and color and pair it with a more subdued solid.

MSGM seems to be youthful and fun, participating in the athleisure-style trend without going overboard. Elements of late 80s and early 90s grunge can be found among the collection, but nothing too literal, simply a reference here and there taking us into more modern silhouettes. These clothes are clearly for a man who perhaps doesn’t need to go into the office daily and can wear more relaxed and casual looks. And for a man looking to make a bold, exciting statement, try on the WOW t-shirt and see what the day brings to you. MSGM seems to be youthful and fun, participating in the athleisure-style trend without going overboard. Elements of late 80s and early 90s grunge can be found among the collection, but nothing too literal, simply a reference here and there taking us into more modern silhouettes. These clothes are clearly for a man who perhaps doesn’t need to go into the office daily and can wear more relaxed and casual looks. And for a man looking to make a bold, exciting statement, try on the WOW t-shirt and see what the day brings to you.

Words by Lori Zaino and photos from the MSGM press office. Words by Lori Zaino and photos from the MSGM press office.

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