Barbour presented a small sneak peek of the SS18 collection at London Fashion Week Mens of just eight looks. The looks were part of various capsule collections like ‘Originals,’ a more rugged selection and ‘Sport,’ which is featured a more relaxed athleisure style. Since BDMOTP values quality over quantity, we didn’t mind the small size of the collection, because it definitely measured up in quality.

The brand also spoke too its roots at the SS18 presentation, showing viewers the beginning of the brand back in 1936 through to 1964 when actor Steve McQueen wore Barbour as a member of the US motorcycling team. In case you’re wondering about the details, McQueen wore the iconic A7 International jacket in the 1964 ISDT.

It’s clear that from 1936 until now, Barbour has created dapper yet edgy fashions for men, and this season was no different. Most of the looks featured rugged, yet tailored utility jackets that seemed to focus on both style, comfort and fit. The jackets were layered over vintage-style tees and paired with tailored sweatpants and trousers. Sleek gym shoes also accompanied each look. Men could easily select just one piece from the Barbour collection or also snap up a whole outfit and sport it proudly.

We’d also like to give kudos to Barbour for using a selection of more diverse models, which is often hard to come by during the many fashion weeks. It just goes to show that anyone anywhere can sport Barbour fashions and look great.

Words by Lori Zaino and photos from Barbour International.













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