That it’s relevant we know from the press release and it is interesting to note that relevancy has become a catch-all phrase for yet the latest quality urban chic high end homme collection, but it is well put indeed because in order to stay relevant today, you also will have to be able to keep setting the trend, from season to season, from social media to media, and from city to city.

So ladies & gentlemen: enter Cottweiler – originating on Savile Row since 2012 as a new sartorial concept homme creation by designers Ben Cottrell and Matthew Dainty from England.

The designers.

The designers.

The other reason that it is relevant is because today when you launch a brand you need to be already accomplished.

Note therefore that Cottweiler works with a litany of performing artists in the music and entertainment industry as stylists and is currently spicing and sprucing up Reebok to get on the nearside (or should we say far side) of what is considered high end or quality wear (Adidas and others are trying to get their too with capsule collections featuring the latest designers).

But that is not all. Because you can actually find their collections as well in some modern art museums in England, Germany and beyond. Yes, that is right, fashion design is a modern art. And as such we should not fail to mention that Cottweiler has won prizes with Louis Vuitton, the British Fashion Council, and with Woolmark recently. The still add to this an exclusive and selective list of high end stockists in a limited number of countries and the picture is complete. Cottweiler ready to launch.

All relevancy comes at a price.

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Words by Sandro and photos from Cottweiler.

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