The Private White V.C. collection at London Fashion Week Men’s turned to unisex trends for the AW17/18 season. Cocktails, press, buyers and one dog wandered around the event, checking out the durable yet fashionable fabric choices for the coming season. Everyone’s whispering about the “Family Coat,” an androgynous style coat with an oversize fit that can work for anyone in the family.

Creating a broader range, one more inclusive of the changing world around us is never negative. As a female, I’ve always admired menswear and it seems like designers are stepping into new territory and opening their collections to a unisex customer, one not bound by gender norms that perhaps governed the fashion choices made by our parents or grandparents. I’m pleased to know I can now wear Private White V.C. alongside my male counterparts.

The family coat, among other unisex wear from Private White V.C. won’t compromise quality. As usual, the designs are classic but also relevant and always well-tailored. AW17/18 also brings layers, plaids, soft knitwear and military references.

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Words by Lori Zaino and photos by Dan Watson for Private White V.C.

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