Blood Brother showed their AW17/18 collection “Thames” at London Fashion Week Men’s, inspired by the underground subculture of the British Thames river. They consider themselves to design “men’s sartorial sportswear,” another designer added to the list of many British brands catering towards a shift in fashion away from the Savile Row suits and towards a more urban streetwear style.

The looks are modern and contemporary, using straight lines and black and navy with pops of bright orange. Long scarves, baseball hats and metal embellishments on belts and suspenders added detail.

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Words by Lori Zaino and photos from Blood Brother.

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