Paris fashion week HOMME fittingly kicked off with AVOC on a cold and crisp and sunny Wednesday morning in the Canal St Martin area not far from place de la République in the same general area where just two months earlier in November the attacks on Paris had taken place, so it was very nice to see a large crowd of fashion loving people out in force and on the streets all trying to cram and jam into a small underground portal of a derelict and abandoned building vandalized happily by graffiti artists, where, hiding in its bosom an industrial silver metal-neon runway had been built as if it were a re-construction site for an interior falling apart out of neglect of maintenance over the years – which probably it was.
Because the show must go on.
Now AVOC offers a hearty style concept for those of you not faint of heart and daring enough to wade into the architectural undertones of this fashion of the streets, so it appears that the drum & base environment (VJ as part of the show, something you see a lot in Amsterdam during fashion week) in a construction setting must have been deliberately chosen.
But no worries because the end result of this clothing line is actually quite classy if you think it all may be a little bit too complex (see slideshow below), but for those who are really interested in understanding what is behind it all in concept and design we refer to the article we wrote on AVOC some time ago which will explain to you in detail what is going with this particular brand – it is quite interesting after all.
But suffice to say that what you see on the runway always comes out differently than what you expect had you known it in person first and beforehand. Just compare this article to the last one we wrote.
Posted by Sandro and photos by Monika Majewska.