The Futura collection followed more of the same Dutch design patterns that we had previously seen on the runway; more minimalism, the clean look, simplicity paired with quality – in this case the special prints on the collection being our bonus. Anne Bosman had recently graduated from Saint Martins in London and is now sponsored as one of the young and upcoming Dutch designers by Vodaphone and Fashionlab in Amsterdam to come out with this new menswear collection SS16. The collection makes a lot of use of Japanese denim as well as cotton, and even though some pastel colors were present in the collection we recognized the markedly Dutch penchant again to use that light greyish blue set against some white sneakers or simple loafers – the simple look and the simple colors so as to not go super-noticed on the streets, but casual without asking for too much attention.
Futura is a new menswear label doing the rounds in the Netherlands and this collection breathes a fresh form of street practicality, a concept that was enhanced – of course – by the ever so present and good VJ’s in Amsterdam, this time mixing it up ON the runway. There is a techno, drum & base form of rebelliousness to such collections when you see them on the runway paired with a good VJ. The simplicity and the practicality of the streetwear bounced nicely off of the drum and beat and except front row everyone else was standing on platforms inside an old machine factory hall which gave it the ambiance of a club setting.
Even though this is not club wear (except for some of the T shirts) we should not forget that many of the music events with VJ’s take place outdoors which makes a streetwear look all the more common and appropriate in the context. It will be interesting to see if in the future the Futura collections could make it from the runways of Northern Europe to the open beach discotheques in Europe’s south. Perhaps that this is a bridge and a leap too far (except for those T shirts) at this point in time, but suffice to say that the party is on…
Club Futura, a quality simple street and club wear collection for practical and moving young men.
Posted by Sandro and photos from the official Club Futura Press Office.