It’s the combination of sharp tailoring with quirky and vibrant prints that Agi and Sam use to create the kind of dapper eclecticism which seems most at home in London. There is absolutely no doubt that Agi and Sam is a label for the modern day gentleman with a funky personality.

An SS14 look from Agi and Sam.

An SS14 look from Agi and Sam.

Their complementary backgrounds, Agi studied fashion design, while Sam illustration, helped them to establish a bond from the moment they met in the Alexander McQueen studio. Three shows later and they were already nominated for the British Fashion Awards further holding the attention of the British Fashion Industry. Four seasons later and they are well on their way to becoming a British Institution.

Although the London fashion industry have their ears pricked, it’s thanks to their consumer awareness that has helped Agi and Sam to gain the attention of the mainstream.

Their collection “The Owls” released for Topman earlier this year, managed to successfully bring their sense of humour to the masses. While still being true to their tailoring roots, the collection has a strong focus on sportswear.

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“The Owls”-by Agi and Sam, a collection for Top Man.

This consumer awareness is also present in the casting of their AW13 as well as their recent SS14 show. While watching the varied men and boys walking down the catwalk, each outfit became more than just a trend; Agi and Sam developed characters, demonstrating the ability to suit anyone with the right attitude and the sense of humour. Robert Johnson, associate editor of GQ points out, “They’re good at making clothes that people want to wear, as well as knowing what makes a good picture, which is the ultimate catwalk success.”

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One of the simpler outfits of the SS14 collection is this turquoise Blazer. Simple yet statement with a slender forgiving cut.

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Another great outfit from SS14 is their dark printed suit. It remains subtle because of the monochromatic pallet but the detail of the print makes an exciting and unique change to an otherwise classic look.

Agi and Sam dark printed suit.

Agi and Sam dark printed suit.

Agi and Sam are currently stocked in Liberty, Harvey Nichols, Mr Porter, Machine-A and Topman within the UK but are also available internationally in Nightvision Singapore, D-Mop in Hong Kong, The Foundary in Los Angelas and Amna in Saudi.

Posted by Emma Pulbrook.

 

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