Sao Paulo in sunny Brazil hosted their Autumn/Winter 2014 fashion collections early this November. There was very little menswear but from what I could gather, the highlights from Sao Paulo Fashion Week in the realm of men’s collections were Ellus and Joao Pimenta.


Ellus started as a customized t-shirt brand in the 1970’s and later expanded to making pants. They were actually the first company to introduce stonewashed jeans to Brazil in the 1980’s.  Although they’ve long since matured, you can still see how denim influences their designs. The AW14 collection for men is all dark colors, mainly black with some denim. The name “Ellus” actually means link chain in Portuguese, and I think you can see this reflected in some of the Ellus AW 14 designs, as there is always some additonal detail, a strap, a chain, a clasp, etc.
























Joao Pimenta

Joao Pimenta started his fashion label in 2003 and in my opinion, the clothes scream Brazil. I imagine year round sun and everyone running around in white suits and hats. Now, I am not sure if this is really how it is over in Brazil (probably not!) but in Joao Pimenta’s AW14 collection it certainly seems to be.  The collection was mainly white, incorporating trends like the bulky blazer, skinny pant and baggier suit pant, ombre looks, the hat, and more. The few black looks he added in were gothic and sexy, featuring leather and plaid, a perfect juxtaposition to the innocent white looks.
























Posted by Lori Zaino

All Images from Fashionising

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